Did you write an amazing book and you are ready to share it with the world? Do you
have an upcoming event that will promote your work? If the answer is yes, you need to
know how to fill all the seats. No one wants to invest all that time and energy into creating something great only to result in a publicity failure.
Luckily, there are marketing strategies that will help you to effectively promote your
book event, signing, or workshop. Here are some ways in which you can get the deserved attention.
1. Spread the word on social media
Social media is such a powerful platform for any marketing purposes. There are several
ways that can help you to promote your book on different social media platforms:
● Create a separate profile for your book to post updates about the event.
● Use your personal profile to promote the book’s profile.
● Post in relevant Facebook groups about your event (tip: if your book is a romance search for romance book club group for example).
● Use paid Instagram and Facebook ads.
● Follow users that love the authors that inspire you (tip: find them on pages/profiles about those authors and their books).
● Offer a giveaway (tip: the prize can be your book and the requirement can be sharing the details about your event on their profile).
These are just some ideas on how you can use social media to get people sharing and
talking about your event.
2. Share a free chapter
Tickle the readers’ imagination by revealing a chapter for free. Depending on whether your book is fiction or non-fiction, share an introductory chapter or the chapter you are most proud of.
For fiction books, the introductory chapter is the only option but for non-fiction writing, you can reveal any chapter that portrays the essence of the book.
Share the news on your social media profiles. You can add a simple condition like to become a user on your website or to follow or your social media profiles to get access to the chapter.
3. Reach out to bloggers
Bloggers can be perfect partners in crime when it comes to marketing strategies.
Do some research about bloggers who cover your genre. Go through their posts and find a few of them who fit your style.
The next step is a bold one. You should reach out to them and ask them if they are willing to feature you in their post.
Offer them a free copy of your book and an invitation to your event.
Just consider that all of their readers will get to know more about you and your book from a trusted source. Having someone credible back you up can be really helpful in the beginning.
4. Create regular content
Posting once or twice about your event won’t do it. You need to be consistent if you want to get the audience’s attention.
This applies to any type of promotional content. From blog posts to social media posts, just keep it coming. In this way, you’ll be sure that people won’t forget about it.
Another beneficial aspect of regular content is that you’ll have multiple possibilities to evoke people’s interest.
The problem can occur if you don’t have the inspiration to regularly publish new content. Writing a book and writing content for promotional purposes obviously doesn’t fall under that same category. However, you can always turn to writing companies for help with this part.
5. Send out email invites
Send out an email to everyone on your mailing list. Friends, family, and subscribers that
are your target audience should all receive it.
Getting an email is much more personal than getting a Facebook invitation to an event.
This method will also cover everyone who doesn’t have a social media profile because believe it or not, those people exist.
Make the email even more personal by addressing the recipient by name. No, you won’t have to write dozens of emails, one by one. Just check out these posts on how to send personalized mass emails in Gmail and Outlook.
6. Rely on the visuals
Publish pictures of people reading your book or buying it. Give your audience proof that your book is already creating some fuss.
You can also ask your friends or fans to record a short video that shares their general opinion on the book.
Reading about how great the book is one thing, but seeing someone’s reaction will convince them that they need to attend your event and meet the amazing author.
Post these pictures and videos on your social media profiles or your website, if you have one.
7. Provide all the details
The more details you share about your event, the more tempting it will be. You need to attract people with something worth their while.
Besides talking about your book, describe the feel of the event and what can people expect from it.
For example, if you are having a live acoustic band as you background music, make that information available.
Will your guests be treated with free food and beverages? Let them know if they will.
Think of every interesting element of your event and ensure that the audience knows all about it.
Over to you
All the hard work you invested in creating your book needs acknowledgment. But if you don’t take the necessary measures and promote it in the right way, this story won’t have a happy ending.
These tips can be your guide through the whole promotional portion of your book event. The way you present your book and where you do it will determine the outcome.
Daniela McVicker is an editor for TopWritersReview. She has a master degree in English Literature, and she is truly passionate about learning foreign languages and teaching. Daniela works with the students helping them to reveal the writing talent and find one true calling.